Mamba
Experiential Sampling Campaign
Mamba, a renowned fruit chew company, launched a nationwide campaign to introduce its products to Canadians aged 25-45. This target demographic was selected for their appreciation of fun, flavorful, and nostalgic treats. The campaign emphasized Mamba’s vibrant, fruity chews and high-quality ingredients, aiming to boost brand awareness and market penetration across Canada.
The Challenge:
Mamba aimed to maximize exposure and engagement with 25- to 45-year-olds by distributing samples at high-traffic, fun, and upbeat events like music festivals, sporting events, and street fairs. This approach presented several challenges, including coordinating logistics across multiple venues and standing out in a crowded marketplace. Additionally, the campaign needed to create memorable experiences that would encourage repeat purchases and word-of-mouth promotion.
The Solution:
EBM targeted Foam Fest and music festivals, known for their fun, energetic atmospheres and large crowds. Vibrant booths staffed by enthusiastic brand ambassadors were set up at each event, offering samples and highlighting Mamba’s unique flavors. This approach successfully created lasting impressions and encouraged future purchases.