NESCAFÉ Sweet & Creamy Iced
Guerilla & Experiential Sampling Campaign
In an effort to engage commuters at high-traffic locations, Nescafe launched a targeted campaign offering a convenient sachet of Nescafe Sweet & Creamy Iced along with an in-store coupon. This initiative aimed to position Nescafe Sweet & Creamy as a cost-effective and delicious alternative to expensive coffee shop iced beverages. The campaign sought to capture the attention of busy individuals looking for a quick and satisfying coffee option on the go.
The Challenge:
Target commuters at high traffic locations, offering a takeaway sachet of Nescafe Sweet & Creamy Iced along with a coupon to use in-store. Promote Nescafe Sweet & Creamy as a great alternative to expensive coffee shop iced coffees.
The Solution:
Our team took over downtown GTA from Union Station to Bay Street. Over 4 days the Nescafe team intercepted commuters with a free sachet, encouraging them to enjoy when they arrived to the office/home. Event days ran from 6:30am to 6:00pm to target consumers on their way to the office and heading home.